Through its meticulous dedication to quality and service, Sunseeker generates almost two-thirds of its sales are from repeat customers.
A focus on global distribution network has yielded dramatic growth in sales around the world since mid 2000’s – it also enabled Sunseeker to generate sales consistently through the recent downturn from newer yachting markets in Asia, Russia and Latin America. Asia now generates 20% sales from 5% three years ago. Sunseeker yachts are sold in over 60 countries and 5 continents making it ‘Truly Global’.
Sunseeker launches circa 180-200 semi-custom yachts each year at its 8 shipyard facilities in Poole and Weymouth Dorset UK, ranging from 40ft (12.1m) to 155ft (47m) Superyachts built to full MCA and RINA specification.
FL’s key to success in executing this transaction lay in its ability to take a view on a highly complex situation and identify early on that the existing banking relationship was broken thus enabling us to build relationships with multiple counterparties and execute our plans against a demanding deadline. We introduced new banks with no legacy agenda and motivation to do the deal and brought in investors who understood the business and knew our track record.
Visit their website sunseeker.ie